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Frankly speaking, now I am wondering whether online marketers are looking at exactly the same thing. It is like when one guy considers the new iPod to be great and amazing while the other says that it is complete rubbish. Actually, the analogous thoughts are said about each product, no matter if it is truly relate to the marketing theme. The thing is being the professional internet marketers we are doing our best in order to reach our target market, target audience using the best methods and making as big efforts as we can. Do you agree with me right now? Of course, there are some misunderstandings and disagreements based on the methods to be utilized, as different marketers used to deal with the different ways. But the common through and belief that unites all us is the sheer understanding of the fact if we are not ready to provide the service the target audience expects from us, we are most likely to collapse and they are not going to purchase something from us any longer. As the result, our website will exist but more in the theoretical sense, not practically.

Well, in reality we go through all testing with the only intention of trying to optimize the experience of our clients they are looking for. For example, if to consider our articles as the marketing method we try to write better and better with each new one. Besides, we should consult different resources in order to look which one is working better. When we mean our sales pages, we change usually the headlines in order to see which one is more eye-catchy and which one is able to involve more customers and regular readers. In reality we continue the processes of testing and tweaking until we are satisfied with the results. However, it is not the time we stop, as everyone realizes that practice makes perfect. All we do is optimize the marketing campaign that would make happy both us as the marketers and our target audience. Undoubtedly, everyone agrees with such my statement. However, what seems to me a bit weird and suspicious is the fact that I am not sure whether we are looking in the same direction when we interpret the results. Recently John Kirby comes to me and says that he has got a 3% conversion on his page after making the first try. I said that it is great and he has to go on. But he claimed that he is never satisfied with the final outcome. Finally he dismissed this campaign. After the meeting with him I have realized that John is the businessman who used to earn a seven figure and any result which did not reach 10% is rubbish for him. So, this was an example of how a person puts the goals to be accomplished.

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